Creating a new visual identity is always something that needs thought. Sometimes all that’s needed is a subtle edit or tweak to spacing or weight, sometimes it’s a complete redraw.
However, working with identities that are well established or very old requires a degree of finesse. Cambo is an estate near St Andrews that’s over 350 years old and they asked for concepts based on existing crest elements.
We realigned the existing elements whilst creating something that was classic but with a more modern twist to reflect the venue as modern wedding and event space.